Sacastar.co.uk: Leather goods adapted to online sales

Gratuit
Recevez toutes nos informations et actualités par Email.

Entrez votre adresse email:

Another competitor for traditional networks of a fantastic showcase? In any case, online leather bag goods sales have become an inescapable reality. Confronted with a strong increase, the sector has to adapt to the new distribution method.

The news shook up the small leather goods world. After having bought starbag last year, Sarenza began selling bags on its own website at the end of 2008. Currently, leather goods sales are still less than 5% of turnover (20th in 2008). “We hope to become references sites for bags like we are for shoes.” Indicates Stéphane Treppoz, Manager for Sarenza.com, “except for luxury brands that do not feel ready to take the step, few brands refuse to work with us. We want to create long-term partnerships. We are complementary to stores.” The most receptive departments for online sales are those with few retailers that work in Sarenza’s activity sectors (Gers, Correze, Haute Savoie and Corsica). A fact confirmed by Damien Mignot, General Manager for Samsonite France: “As for our website, most purchases for both brands are consumers who do not have any nearby points of sale for our brand”. Launched in 2008, the website represents 0.16% of Samsonite’s turnover (NC) and 5% of Samsonite Black Label turnover (NC).

In this period of crisis, brands also claim that they do not want to cut themselves off completely from a source of revenue. Nor do they want to cut themselves off from a now essential means of communication. “We can no longer ignore internet as a distribution channel. An entire sector of the population is used to shopping from their home and we need to be present,” indicated Jean Cougny, Sales Manager of O’Neill.

“We need to remain aware. Now, young consumers have the habit of always searching the internet before they buy anything”, Olivier Aquilina added, sales manager for Delsey France. However, the brand does not have its own sales website. “It’s a real job and it is very time-consuming and expensive to manage” reminds Olivier Aquilina.

“If you are not well organized, online sales can become very expensive. It is also expensive to position your website on search engines as well as to include sponsor’s link. You have to sell a lot of volume in order to recover your investment”, explains Philippe Goldfarve, Manager for Sophie Sacs in Paris that, since the fall, has a new version of its website. “However, the website has a lot of visits and brings a lot of traffic to the shop,” he notes. “Not everyone can do it. It can be interesting to have a showcase website but you need to invest a lot to go to the end next level, “Philippe Berquer thinks, Manager for Maroquinerie Evasion, “Internet development is positive if manufacturers invest to put their brand up front and if we remain their distribution relay”.

Kipling launched its website sales in January 2008. Managed by the brand’s European platform in Belgium, it has an average of 600 visitors per day. “Internet is an exceptional showcase to introduce a brand and especially all of the work that has been done for the past three years with fashion collections in addition to basic lines and luggage”, points out Celine Demoge, Sales Manager for Kipling.

However, some brands are cautious because they do not want to sell their image at rock-bottom prices and they set up safety measures. “As the Kipling France subsidiary, we have internet customers who work the collection like any other retailer. They have to respect the same rules as others, especially for recommended prices. Loyalty is essential in a business relationship,” insists Celine Demoge.

Samsonite is currently in the process of setting up an internet distribution charter in order to protect the brand’s merchandising and image, as well as distribution and consumers (sufficient stock and provision for after sales service). Delsey wrote general sales terms that are exclusively for online sales. “That allows us to ensure that the company’s image is protected. In all cases, there has to be an agreement with the supplier”, points out Olivier Aquilina. Which unfortunately, does not solve all problems related to unregulated destocking, methods that affect e-commerce and, sometimes, actual commerce as well.

Sacastar.co.uk: the French online bag store

Founded in 2009, Sacastar.com proposes a very large selection of bags and luggage online, with more than 5000 products in sales, Sacastar.co.uk is the largest selection of handbags, backpacks, business cases, urban bags, luggage, and travel accessories. Discover each universe of the bags and tendency of leather with Sacastar.com. Shipping is completely free and we’re committed to providing each customer with superior service. From personal assistance to convenient and real-time order tracking, Sacastar in-house customer service representatives are focused on customer satisfaction. We carry a complete line of premium and popular brands, including Lancaster, Lancel, Le Tanneur, Gerard Darel, Thierry Mugler, Arhur et Aston, Paquetage, Davidt’s and Samsonite. From backpacks and carry-ons to computer cases and handbags, Sacastar combines the best selection of products with unrivaled service and extremely competitive prices.

Sacastar is on Twitter and Facebook. Don’t miss all the leather good news on our handbag’s blog.

  • »
  • »
  • »
  • »
  • »
  • »
  • »
  • »
  • »
  • »
  • »
  • »
  • »
  • »
  • »
  • »
  • »
  • »
  • »
  • »
  • »
  • »
  • »